Stadiums & sporting venues
Scoreboards, perimeter displays and concourse signage for high-brightness, high-refresh environments.
Our Company · About Aurora
Precision LED,
Precision LED,
Powered by Intelligence.
Aurora Displays designs, manufactures and delivers large-format LED solutions for stadiums, broadcasters, retailers and integrators worldwide. Every screen we ship is backed by a proprietary AI platform that automates configuration, quoting, visualisation and project delivery — so your team gets pixel-perfect results without the guesswork.
22+
Years in LED
3
Product Tiers
11
Industry Verticals
AU+CN
Design & Manufacture
01 · Opening Statement
Where Light Meets Engineering
"From stadium scoreboards to flagship retail walls, Aurora turns complex LED projects into confident decisions."
For two decades, large-format LED has been judged on three things: pixel quality, project delivery and price transparency. The industry mostly delivers the first. Aurora was built to deliver all three — and to make every step from first enquiry to commissioning visible to the people who pay for it.
We are an LED company that thinks like a software company: every screen is configured, quoted, visualised and tracked through a single platform we built ourselves. The result is faster decisions, clearer pricing, and installations that match what was promised.
02 · Our Story
Built to Solve a Real Problem
Aurora's roots in the LED industry go back more than 22 years. In that time we've watched the technology mature from a niche specialty into the dominant medium for large-format visual display — and we've grown alongside it, deliberately and at every level of the supply chain.
Through all of it, one frustration kept coming back. The industry still relied on spreadsheets, manual calculations and drawn-out back-and-forth between suppliers, integrators and end clients. Projects stalled. Pricing was opaque. Visualising the finished product meant trusting a flat render and hoping for the best.
Aurora was founded to change that — to build an LED company where a client can configure a screen, see it rendered in 3D on their actual site, receive an accurate quote, and move to production in a fraction of the time the industry accepted as normal. Two decades of manufacturing experience is what makes that promise deliverable, not just marketable.
"We believed the LED industry deserved better tools — and the clients who depend on it deserved a better experience."
TIMELINE · MANUFACTURING ARC
2007
First manufacturing partnership
We began producing LED product through a Chinese factory partnership — learning cabinet engineering, module sourcing and quality control from the inside, not from a distributor's catalogue.
2011
Co-designing a purpose-built facility
Four years in, we partnered to jointly design a new factory facility — shaping production lines, QA processes and the product roadmap around what our customers actually needed, not just what was easy to build.
GROWTH
Distribution & export, with local representation
As demand grew internationally, we moved into a distribution and export model with on-the-ground local representation — so clients dealing with us anywhere in the world had a real point of contact, not an offshore email address.
TODAY
Aurora Displays CN
That long arc has brought us to where we are now: a fully-fledged Chinese LED manufacturer operating as Aurora Displays CN, with end-to-end control of design, production, QA and supply.
03 · Australian Designed, Globally Delivered
Engineered in Australia. Delivered Worldwide.
Aurora operates across Australia and New Zealand, with our engineering and design headquarters based in Australia and additional engineering capability on the ground in China. That footprint lets us oversee product development, quality assurance and platform innovation in‑house — maintaining the rigour that comes with owning every step of the process, from driver IC selection through to final commissioning on site.
We support multi-regional pricing across Australian and international markets, with dedicated export workflows, localised currency and tax handling, and logistics that scale from a single retail display to a multi-venue rollout. Whether you are an integrator in Sydney or a broadcast facility in Southeast Asia, you work with the same standards and the same platform.
AT A GLANCE
HEADQUARTERS
Adelaide, Australia
MANUFACTURING
Aurora Displays CN
REACH
Serving 8 international markets from our Australian base
USA · Singapore · South Africa · New Zealand · Hong Kong · China · Europe · Dubai
04 · The AI-Driven Platform Behind Every Project
Smarter Projects, Start to Finish.
Behind every Aurora project is our Business Operating System — a proprietary platform that connects configuration, pricing, visualisation, production and delivery into one intelligent workflow.
Faster quoting
ScreenBuilder lets you configure LED arrays down to the cabinet, select processors and generate detailed quotes in minutes. Multi-screen layouts, double-sided configurations and scope-of-works documentation are handled automatically.
- ▸ 167+ cabinets across LUX · V-SPEC · GSR ranges
- ▸ Filter by location, application and pixel pitch
- ▸ One-click "Quick Picks" from project history
- ▸ Live module-performance scoring (brightness · refresh · grayscale · efficiency)
See it before you build it
Our 3D engine renders your screen in a photorealistic studio or maps it onto your actual site using real-world terrain data. You approve what you can see — pitch, yaw, roll, brightness and live content all dialled in before a single cabinet ships.
- ▸ Position, rotate and tilt the array on a real-world scaled site
- ▸ Upload live image or video content to preview the screen at brightness
- ▸ Environment info panel — model size, screen size and resolution at a glance
- ▸ Save to library & export as GLB for client review or shop drawings
Transparent pricing
Automated PDF exports with full line-item detail — no hidden margins, no waiting for someone to "get back to you". Dealer buy pricing, freight, accessories, spares, trim, processor and project services are itemised in real time.
- ▸ Live dealer-buy breakdown across cabinets, freight, accessories & spares
- ▸ Toggle project services (installation, fabrication, footings, engineering) in or out of total
- ▸ Add custom line items on the fly for site-specific scope
- ▸ Multi-region pricing & tax handling — AUD, USD & export-ready quotes
AI assistants on call
Voice and chat agents trained on Aurora's catalogue and project history answer technical questions and surface relevant past projects instantly. Ask about a processor, a pixel pitch or a past install — get a direct, sourced recommendation, not a brochure.
- ▸ Reads the live canvas — pixel pitch, dimensions, total pixel count
- ▸ Compares processor paths (UMax U9 vs X16E) with pros, cons & pick guidance
- ▸ Asks the right follow-ups (source types, redundancy, scaler windowing)
- ▸ Hands off to Pricing in one prompt — "price both paths"
End-to-end operations
CRM, warehouse management, production tracking and supplier coordination keep every stakeholder aligned from first enquiry to installation. One source of truth across stock, bins, picking, dispatch and discrepancies — synced live with the rest of the platform.
- ▸ Live tracked items, active bins and discrepancy alerts at a glance
- ▸ Bin-level inventory across warehouse locations with per-SKU quantities
- ▸ Goods in/out, adjustments, picking & orders — all in one workspace
- ▸ QR labelling for fast field scanning and reconciliation
"Our clients don't just buy a screen. They get a platform that makes every decision faster and more confident."
05 · What We Build
LED Solutions for Every Environment
Indoor. Outdoor. Everywhere in between. 180+ cabinet models across the LUX, VSPEC, GSR ranges — plus 59 video processors and 77 live 3D cabinet models in the catalogue. Spanning indoor, outdoor, curved, transparent and custom-format LED.
Broadcast & production
Studio walls and virtual production backgrounds with camera-ready colour accuracy.
Retail & corporate
Flagship window displays, media walls and boardroom installations.
Control rooms
High-resolution, always-on video walls for mission-critical monitoring.
Bespoke creative integrations
Curved, transparent and custom-format screens — sculptural builds, brand activations and one-off architectural pieces.
Outdoor
Weather-rated, high-nit displays for roadside, building-mounted and event applications.
Houses of worship
IMAG walls, lyric displays and immersive sanctuary backdrops engineered for high-contrast clarity at every seat.
Seminar & function rooms
Conference walls, lecture theatres, ballrooms and AGM venues — fixed-install LED that replaces projection.
Transport & transit
Airport, rail and roadside passenger-information displays — high-uptime, fail-safe, scheduling-system integrated.
Billboard
Roadside, building-mounted and large-format LED billboards — high-brightness, weather-rated, network-managed.
Immersion rooms
Wrap-around LED environments for experiential venues, briefing rooms and brand showcases.
06 · Clients & Projects
Trusted by Teams Who Cannot Afford to Get It Wrong
Aurora's clients span professional sports, broadcast networks, national retailers, transport authorities, universities, hospitality groups and creative agencies — organisations where downtime, drift or a missed cue is not an option.
A selection of Aurora clients.
07 · Awards & Recognition
Recognised for Quality
Aurora Signage Pty Ltd holds an integrated ISO 9001 / 14001 / 45001 management system certification, SAA / RCM electrical safety approval for our LED display product line, and a current Australian Made licence covering 14 Aurora cabinet families.
Quality Management
ISO 9001:2015
CERTIFIED · 13.11.2025
Environmental Management
ISO 14001:2015
CERTIFIED · 13.11.2025
Occupational Health & Safety
ISO 45001:2018
CERTIFIED · 13.11.2025
Certificate No. 002358-1-AU-1-QES · Issued by Business Systems Certification Pty Ltd (BCert), NSW · JAS-ANZ accredited
Valid 13.11.2025 – 12.11.2026 · Recertification before 12.11.2028 · Verify at jas-anz.org/register
View certifications → Valid 13.11.2025 – 12.11.2026 · Recertification before 12.11.2028 · Verify at jas-anz.org/register
Product Compliance · Australia & New Zealand
Electrical Safety
SAA / RCM Approved
AS/NZS 60950.1:2015
Product Family
LDC640xx LED Display
100–240Vac · 47–63Hz · 3.5A
Issued By
SAA Approvals Pty Ltd
SINCE 28.08.2019
Certificate of Suitability No. SAA192095 · Aurora Signage Pty Ltd · LED Display Unit (Component)
First registered 28.08.2019 · Valid until 28.08.2026
View certifications → First registered 28.08.2019 · Valid until 28.08.2026
LOGO Australian
Made
Made
Country of Origin · Licensed Mark
Australian Made
Aurora Signage is licensed by Australian Made Campaign Ltd to apply the Australian Made, Australian Grown logo to the cabinet families listed below, in accordance with the AMAG Logo Code of Practice.
✓LDC1280XXWPR
✓LDC250XXFP–RETAIL
✓LDC480XXSFP/FP
✓LDC496XXSFP–WPR
✓LDC500XX
✓LDC500XXFP–LTP
✓LDC500XXSFP–LTP
✓LDC500XXSFP–WPR
✓LDC600XXSFP/FP
✓LDC610XXSFP/FP
✓LDC640XXSFP/FP
✓LDC960XXWPR
✓LDC–POSTAR
✓LDC–SPORT
Australian Made Licence No. 12553 · Aurora Signage · ABN 22 620 120 836
Issued by Australian Made Campaign Ltd · Valid until 31.10.2026 · Verify at australianmade.com.au
Learn more → Issued by Australian Made Campaign Ltd · Valid until 31.10.2026 · Verify at australianmade.com.au
Built and supported in Australia
Engineered for Australian conditions, supported from Australian offices.
Aurora ships with full Australian compliance, an AU-stocked spares pool and on-call service techs in NSW, VIC and QLD. We've delivered into every mainland state — here's where some of those installs live.
RCM-marked
Every cabinet registered on the EESS supplier database.
AS/NZS 60950 / 62368
Electrical safety standards for all powered equipment.
AS/NZS CISPR 32 / 61000
EMC emissions and immunity compliance.
AS/NZS 1170.2
Wind-loading certified for outdoor structures.
5-year warranty
Standard cabinet warranty backed by Australian-stocked spares.
AU service network
Sydney, Melbourne and Brisbane offices; on-call techs nationwide.
Selected installations by state
New South Wales NSW
- • Tier 1 sporting code — perimeter ribbon (Sydney)
- • ASX-listed financial group boardroom (Sydney)
- • National broadcaster virtual production volume (Sydney)
- • Out-of-home media operator — 28 CBD posters (Sydney)
- • Arterial billboard upgrade — 18 sites (Greater Sydney)
Victoria VIC
- • Flagship CBD storefront — fine-pitch immersive façade (Melbourne)
- • Out-of-home media operator — 14 CBD posters (Melbourne)
Queensland QLD
- • Real-time passenger information — 40 transport stations
- • Southport Sharks AFL — main scoreboard + perimeter ribbon
South Australia SA
- • Royal Adelaide Hospital executive conference room
Western Australia WA
- • Mining-sector control rooms (FIFO operations)
Tasmania TAS
- • Regional council civic information signage
Many installs are confidential at the client's request. Request a sector-specific reference list →
08 · The Team
People Who Care About the Details
Aurora is built by hardware engineers, software developers, creative technologists, project managers and on-the-ground installation specialists — people as comfortable debugging a rendering pipeline as commissioning a scoreboard on a stadium gantry.
Our leadership team brings deep experience across LED manufacturing, enterprise software and large-scale AV integration. They set the standard for the work we deliver and remain closely involved in the projects that carry our name.
"We hire people who want to build things that work — and who take it personally when they do not."
09 · Sustainability & Responsibility
Built to Last. Designed to Be Responsible.
Better screens, lighter footprint. Aurora's LUX and V‑SPEC ranges are built around common‑cathode LED architecture, which delivers each colour channel its own optimised drive voltage instead of wasting headroom as heat.
~35%
Avg power savings
Typical reduction in cabinet power draw versus equivalent 5V common-anode LED displays at the same brightness.
up to 50%
High-brightness outdoor
Peak savings on high-brightness outdoor builds (LUX-L, V-SPEC outdoor) where heat losses are largest.
20–30°C
Cooler surface temp
Lower operating temperature reduces HVAC load and extends LED lifespan in the field.
Source: common-cathode driver IC technical documentation (Macroblock) and Aurora's own LUX / V-SPEC engineering data. Figures are typical for like-for-like brightness, pixel pitch and content.
Energy efficient
High brightness at low power draw, reducing operating cost over the lifetime of every install.
Repairable by design
Modular cabinets — replace individual components in the field without discarding panels.
Low-waste manufacturing
Precision tooling and automated QC minimise scrap.
Recyclable components
Materials and construction methods chosen to support responsible end-of-life.
Responsible supply chain
Vetted suppliers with visibility across component sourcing.
Sustainability & Environmental Standards Statement · ENV-SUS-001 v1.0
Eight operating principles · SAA · RoHS · ISO accreditations · Effective 23 April 2026
View sustainability statement → Eight operating principles · SAA · RoHS · ISO accreditations · Effective 23 April 2026
10 · Our Promise
Why Teams Choose Aurora
What you can count on — every project, every time.
01
Engineered to last
Modular design and field-serviceable components that protect your investment.
02
Transparent pricing
Line-item quotes in minutes, no hidden costs.
03
Real support
Direct access to the engineers who know your installation.
04
Built with AI
A platform that automates the tedious so your team focuses on what matters.
05
Made for scale
One screen or one hundred, without losing accuracy.
06
Proven delivery
A structured, trackable process from configuration to commissioning.
"We give you the tools to see exactly what you are getting — before you commit."