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Aurora Billboards: LED Outdoor Advertising Screens for Highway & Retail Sites

LED billboards have replaced static print as the default for high-visibility outdoor advertising. They run multiple campaigns from one site, dim and brighten with ambient light so the screen looks right at every hour, and pay back their install cost across the season instead of per-print.

Aurora's billboard-grade GSR cabinets are weather-rated front and rear, with redundant power, sun-readable brightness and front-serviceable modules so panels can be swapped without removing the cabinet from the structure. Pixel pitch is matched to read distance — long-range highway sites usually run P6–P10, while shorter-range retail and forecourt billboards use P3–P5.

We supply the screen, processor, mount design and commissioning as a single specified system. Sites are surveyed and certified to Australian standards, and supported by a local service network rather than an offshore parts queue.

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Billboard Products

Cabinets we typically deploy

Outdoor-rated GSR cabinets typically specified for billboard installs.

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Billboard FAQ

Billboard questions Aurora gets asked most

Why specify Aurora Billboards for an Australian outdoor site?
Aurora GSR-range billboard cabinets are built for permanent outdoor installation in Australian conditions: IP65 front and rear as standard (IP66 on select models), sun-readable brightness up to 10,000 nits, and wind-load certification to AS/NZS 1170.2. Every cabinet ships with RCM marking to AS/NZS 62368. Serviceability is front-access so your maintenance crew does not need rear access to the structure — a practical requirement on most highway and retail pylon sites.
What pixel pitch should an outdoor LED billboard use?
Pixel pitch matches viewing distance. Long-range highway billboards (60 m+ read distance) typically use P6–P10. Standard arterial-road and retail roadside billboards (15–60 m) use P5–P8. Short-range forecourt and shopfront billboards (3–15 m) use P3–P5. A useful rule of thumb is that the minimum comfortable viewing distance in metres roughly equals the pixel pitch in millimetres.
Are Aurora billboards weather-rated for Australian conditions?
Yes. Aurora GSR-range billboard cabinets are IP65 front and rear as standard, with IP66-rated options for cyclone-zone and coastal sites. Cabinets are tested against driven rain, dust ingress, UV exposure and temperature cycling representative of Australian climates from tropical FNQ through to South Australian summer extremes.
How are Aurora billboards serviced after installation?
GSR billboard cabinets are front-serviceable: modules, receivers and power supplies pull out from the front face for swap-out without removing the cabinet from the structure. This is critical on pylon-mounted highway billboards where rear access requires a crane. Aurora holds spares locally in Adelaide and Melbourne, with state-by-state distribution for same-day dispatch on warranty work.
How much does an LED billboard cost in Australia?
Outdoor LED billboards in Australia typically run $80,000–$250,000 fully installed, depending on cabinet size, pixel pitch, mounting structure and location. Cabinet supply alone ranges from approximately $40,000 for a compact P10 roadside display to $180,000+ for a large-format P6 highway billboard. Installation, structural engineering, council approvals and electrical connection typically add 40–80% to the cabinet cost. Full breakdown at /insights/led-billboard-cost-australia.
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