Aurora builds its own AI agents — purpose-built for LED workflows the off-the-shelf tools don't understand. Some are public, some power our trade channel, and some run quietly behind the scenes.
Public chat + voice. Helps customers size and spec an LED screen — pixel pitch, viewing distance, indoor vs outdoor, budget — and hands a structured brief to the Aurora team. Inside the in-app feedback widget Matt also doubles as the bug- and feature-request intake, logging items straight to the dev team.
Talk to Matt →Public chat + voice. The friendly first voice on the website: company, product and FAQ answers, and warm hand-offs to Matt for sales, Fox for service or DataSage for staff data questions. Distinct from Fox — Aurora is reception, Fox is engineering.
Public chat (staff voice only). Post-sale troubleshooting, service tickets and install history. Walks installers, integrators and venue operators through commissioning, processor setup and scoreboard configuration; escalates to a human when needed.
Talk to Fox →Staff-only chat + voice. Pulls answers from spreadsheets, CRM, quote analytics and stock — plus ad-hoc Excel uploads. Tool packs cover product-catalogue edits, supplier user lookups and storage cleanup recommendations.
Staff-only voice. Daily briefings, email drafts and calendar/Outlook lookups for the Aurora team — the productivity layer that keeps the office moving.
Staff-only chat. Multi-file xlsx/csv analysis, side-by-side comparisons and quality checks across uploaded workbooks — the deep-dive companion to DataSage.
Staff-only chat. Designs complete AV and LED systems from a brief: selects cabinet models, processors and cabling, sizes power and data infrastructure, and generates a full submittal pack (drawings, specs, BOMs) ready for the consultant or contractor.
Staff-only chat. Shadow read-only phase (Phase 0): reads invoices, bills, bank transactions and reconciliation reports from Xero and answers bookkeeping questions. Every Xero write — payments, journal entries, new contacts — still requires explicit human approval before Emily can action it.
Staff-only chat. Processes tender and RFT documents to produce a compliance matrix, BOQ outline, RFI list and risk register. Flags ambiguous scope, compliance gaps and pricing risk so the sales team can respond faster and bid more accurately. Also deployed as ATIA (legacy alias, same handler).
Generic chatbots can't tell you whether a P1.8 wall will pixelate at four metres. Generic project tools don't understand that a missing receiving card stops a six-figure install dead. Aurora's agents are trained on the cabinets, calibration data and field-service playbooks we've built over a decade.