Adelaide Convention Centre — full-venue LED signage refresh

The brief

Adelaide Convention Centre (ACC) — South Australia’s largest events venue on North Terrace — operates more than 40 bookable spaces ranging from pre-function foyers to large exhibition halls. The existing digital signage estate had aged: LCD banner arrays at each function room entrance had lost brightness uniformity, were nearing end-of-life support, and their fixed aspect ratio left the venue unable to display more than minimal text at the 1–3 m dwell distances typical of guests moving between sessions.

The integrator, Corporate Initiative, brought Aurora into the project to replace every function-room entrance display and upgrade the three main foyer video walls in a single programme. The targets:

• Match or exceed the physical footprint of the existing LCD mounts so no architectural modification was required.
• Deliver enough vertical pixel resolution to display event title, room name, session time and sponsor logo simultaneously — something the outgoing LCD units could not achieve.
• Provide premium-grade close-up video wall quality in the Riverbank foyer pre-function spaces.
• A bright, impactful display in the high-ambient-light West Foyer main entrance.

Why the LCD had to go

The existing banner arrays used narrow-format LCD panels stacked into a horizontal strip at each entrance doorway. Three problems made replacement inevitable:

Pixel height. A standard 440 mm LCD panel in landscape orientation delivers a vertical pixel count limited by the panel resolution and its bezel. At 1.5 m dwell distance, legibility of a full event-details slide requires a minimum of roughly 280 px of usable vertical resolution. The outgoing LCD array was at its limit with room names and times — any richer content caused visible aliasing or required font sizes so large that secondary information was cut.

Brightness fade. LCD backlights degrade over their operating life. Across a multi-room venue, panels purchased and installed over different years meant visible brightness disparity from room to room — something guests noticed and venue operations flagged as a quality issue at every event review.

Depth and serviceability. LCD modules in slim-banner configuration require either a deep recess or a surface-mounted box that protrudes from the wall face. Front-access service on a flush-mounted LCD strip in a corridor is slow and disruptive.

The custom 440 mm panel

The architectural slot at every ACC function room entrance is 440 mm high — dictated by the original fitout. We engineered the LDC AIO cabinet to exactly 440 mm in height, which is non-standard: our off-the-shelf cabinet heights are multiples of the tile height. The custom 440 mm build does two things that no drop-in LCD replacement can:

1. 352 px of vertical resolution at P1.5. A 440 mm-high cabinet at 1.5 mm pixel pitch delivers 352 pixels of vertical resolution — 26% more than the legacy LCD in the same physical slot. That extra resolution means the venue can run a full event-details layout (room name at 60 px, event title at 120 px, time and sponsor logo in the remaining 172 px) within a single uninterrupted display with zero bezel.

2. 65 mm depth, front-serviceable. The AIO (All-in-One) form factor integrates receiver card and power supply into the panel — there is no external processor box or rack equipment per screen. The entire display is 65 mm deep and front-serviceable, making module swap in a live corridor a 10-minute job.

Widths were specified per room from three standard widths: 1250 mm (single-door rooms), 2250 mm (double-door rooms) and 4875 mm (wide-entry rooms), maintaining the same 440 mm height across all 19 screens.

The foyer video walls

West Foyer — P1.9 GOB (LDC64025FP-V) The West Foyer is the primary street-facing entrance. At 5.12 m × 2.4 m and 2,784 × 1,305 pixels, the display is visible from across the plaza and from directly underneath — requiring a surface that handles both distance and direct touch. We specified V-SPEC P1.9 with GOB (Glue-on-Board) encapsulation and added impact protection: a transparent polymer layer over the LED matrix that makes the surface smooth, cleanable and resistant to incidental contact. Brightness is rated to 2,500 cd/m², which comfortably overrides the venue’s high-ambient glazed atrium light without needing auto-dim. Processing is handled by a single VX2000PRO, which manages the full 2,784 × 1,305 canvas at 60 Hz.

Riverbank Foyers 1 and 4 — P1.2 COB (LDC60012SFP-COB) The two Riverbank foyer pre-function spaces are conference pre-event areas where delegates gather at 1–2 m from the screen. At P1.2 with COB (Chip-on-Board) packaging, the pixel structure is physically invisible at arms-length — the display reads as a continuous panel rather than a pixel grid. Each wall is 2.4 m × 1.35 m at native 1920 × 1080, processed by dual MCTRL600s for redundancy. COB also eliminates the individual LED lens that SMD tiles expose, making the surface flat, fingerprint-wipeable and far more resilient to the cleaning chemicals used in high-frequency venue turnovers.

Screen schedule

#	Location	Model	Dimensions (w × h mm)	Resolution	Processor
1	Room L3	LDC475015SFP-AIO	4875 × 440	3900 × 352	VX600PRO
2	Room L2	LDC475015SFP-AIO	4875 × 440	3900 × 352	VX600PRO
3	Room L1 (a)	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
4	Room L1 (b)	LDC125015SFP-AIO	1250 × 440	1000 × 352	MCTRL300
5	Hall L (a)	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
6	Hall L (b)	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
7	Hall M	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
8	Hall N (a)	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
9	Hall N (b)	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
10	Hall N (c)	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
11	Hall O	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
12	City Room C1	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
13	City Room C2	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
14	City Room C3	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
15	City Room C4	LDC225015SFP-AIO	2250 × 440	1800 × 352	MCTRL300
16	Riverbank Room 5	LDC475015SFP-AIO	4875 × 440	3900 × 352	VX600PRO
17	Riverbank Room 6	LDC475015SFP-AIO	4875 × 440	3900 × 352	VX600PRO
18	Riverbank Room 7	LDC475015SFP-AIO	4875 × 440	3900 × 352	VX600PRO
19	Riverbank Room 8	LDC475015SFP-AIO	4875 × 440	3900 × 352	VX600PRO
20	Foyer West	LDC64025FP-V (P1.9 GOB)	5120 × 2400	2784 × 1305	VX2000PRO
21	Foyer Riverbank Room 1	LDC60012SFP-COB (P1.2 COB)	2400 × 1350	1920 × 1080	MCTRL600 ×2
22	Foyer Riverbank Room 4	LDC60012SFP-COB (P1.2 COB)	2400 × 1350	1920 × 1080	MCTRL600 ×2

What the venue gained

Nineteen matching displays, zero mismatched brightness. LED emitters do not degrade the way LCD backlights do. Every banner display in every function room — from City Room C1 to Riverbank Room 8 — maintains consistent white point and brightness across the venue’s entire estate. Operations staff no longer need to manage a rolling LCD replacement programme.

352 pixels of vertical resolution where 280 was the ceiling. The custom cabinet height unlocked a layout capability that changes what event signage can carry. Full sponsor branding, session title, presenter name and time now fit inside a single display at legible scale without scrolling or cycling.

Close-contact COB in the pre-function foyers. For premium conference and gala events, the Riverbank foyer walls now show content at a quality level — P1.2 COB at arms-length — that LCD was never capable of in that format.

A single infrastructure programme. Corporate Initiative managed the full 22-screen installation as a single coordinated cutover, minimising disruption to ACC’s event calendar.

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If you’re scoping a convention centre, hotel ballroom or multi-function venue refresh, the ACC programme is a repeatable model — custom banner height, AIO form factor for clean infrastructure, and foyer video wall quality scaled to viewing distance. Request a quote or speak to our team about how the same approach applies to your venue.