The brief
Adelaide Convention Centre (ACC) — South Australia’s largest events venue on North Terrace — operates more than 40 bookable spaces ranging from pre-function foyers to large exhibition halls. The existing digital signage estate had aged: LCD banner arrays at each function room entrance had lost brightness uniformity, were nearing end-of-life support, and their fixed aspect ratio left the venue unable to display more than minimal text at the 1–3 m dwell distances typical of guests moving between sessions.
The integrator, Corporate Initiative, brought Aurora into the project to replace every function-room entrance display and upgrade the three main foyer video walls in a single programme. The targets:
- Match or exceed the physical footprint of the existing LCD mounts so no architectural modification was required.
- Deliver enough vertical pixel resolution to display event title, room name, session time and sponsor logo simultaneously — something the outgoing LCD units could not achieve.
- Provide premium-grade close-up video wall quality in the Riverbank foyer pre-function spaces.
- A bright, impactful display in the high-ambient-light West Foyer main entrance.
Why the LCD had to go
The existing banner arrays used narrow-format LCD panels stacked into a horizontal strip at each entrance doorway. Three problems made replacement inevitable:
Pixel height. A standard 440 mm LCD panel in landscape orientation delivers a vertical pixel count limited by the panel resolution and its bezel. At 1.5 m dwell distance, legibility of a full event-details slide requires a minimum of roughly 280 px of usable vertical resolution. The outgoing LCD array was at its limit with room names and times — any richer content caused visible aliasing or required font sizes so large that secondary information was cut.
Brightness fade. LCD backlights degrade over their operating life. Across a multi-room venue, panels purchased and installed over different years meant visible brightness disparity from room to room — something guests noticed and venue operations flagged as a quality issue at every event review.
Depth and serviceability. LCD modules in slim-banner configuration require either a deep recess or a surface-mounted box that protrudes from the wall face. Front-access service on a flush-mounted LCD strip in a corridor is slow and disruptive.
The custom 440 mm panel
The architectural slot at every ACC function room entrance is 440 mm high — dictated by the original fitout. We engineered the LDC AIO cabinet to exactly 440 mm in height, which is non-standard: our off-the-shelf cabinet heights are multiples of the tile height. The custom 440 mm build does two things that no drop-in LCD replacement can:
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352 px of vertical resolution at P1.5. A 440 mm-high cabinet at 1.5 mm pixel pitch delivers 352 pixels of vertical resolution — 26% more than the legacy LCD in the same physical slot. That extra resolution means the venue can run a full event-details layout (room name at 60 px, event title at 120 px, time and sponsor logo in the remaining 172 px) within a single uninterrupted display with zero bezel.
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65 mm depth, front-serviceable. The AIO (All-in-One) form factor integrates receiver card and power supply into the panel — there is no external processor box or rack equipment per screen. The entire display is 65 mm deep and front-serviceable, making module swap in a live corridor a 10-minute job.
Widths were specified per room from three standard widths: 1250 mm (single-door rooms), 2250 mm (double-door rooms) and 4875 mm (wide-entry rooms), maintaining the same 440 mm height across all 19 screens.
The foyer video walls
West Foyer — P1.9 GOB (LDC64025FP-V) The West Foyer is the primary street-facing entrance. At 5.12 m × 2.4 m and 2,784 × 1,305 pixels, the display is visible from across the plaza and from directly underneath — requiring a surface that handles both distance and direct touch. We specified V-SPEC P1.9 with GOB (Glue-on-Board) encapsulation and added impact protection: a transparent polymer layer over the LED matrix that makes the surface smooth, cleanable and resistant to incidental contact. Brightness is rated to 2,500 cd/m², which comfortably overrides the venue’s high-ambient glazed atrium light without needing auto-dim. Processing is handled by a single VX2000PRO, which manages the full 2,784 × 1,305 canvas at 60 Hz.
Riverbank Foyers 1 and 4 — P1.2 COB (LDC60012SFP-COB) The two Riverbank foyer pre-function spaces are conference pre-event areas where delegates gather at 1–2 m from the screen. At P1.2 with COB (Chip-on-Board) packaging, the pixel structure is physically invisible at arms-length — the display reads as a continuous panel rather than a pixel grid. Each wall is 2.4 m × 1.35 m at native 1920 × 1080, processed by dual MCTRL600s for redundancy. COB also eliminates the individual LED lens that SMD tiles expose, making the surface flat, fingerprint-wipeable and far more resilient to the cleaning chemicals used in high-frequency venue turnovers.
Screen schedule
| # | Location | Model | Dimensions (w × h mm) | Resolution | Processor |
|---|---|---|---|---|---|
| 1 | Room L3 | LDC475015SFP-AIO | 4875 × 440 | 3900 × 352 | VX600PRO |
| 2 | Room L2 | LDC475015SFP-AIO | 4875 × 440 | 3900 × 352 | VX600PRO |
| 3 | Room L1 (a) | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 4 | Room L1 (b) | LDC125015SFP-AIO | 1250 × 440 | 1000 × 352 | MCTRL300 |
| 5 | Hall L (a) | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 6 | Hall L (b) | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 7 | Hall M | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 8 | Hall N (a) | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 9 | Hall N (b) | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 10 | Hall N (c) | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 11 | Hall O | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 12 | City Room C1 | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 13 | City Room C2 | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 14 | City Room C3 | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 15 | City Room C4 | LDC225015SFP-AIO | 2250 × 440 | 1800 × 352 | MCTRL300 |
| 16 | Riverbank Room 5 | LDC475015SFP-AIO | 4875 × 440 | 3900 × 352 | VX600PRO |
| 17 | Riverbank Room 6 | LDC475015SFP-AIO | 4875 × 440 | 3900 × 352 | VX600PRO |
| 18 | Riverbank Room 7 | LDC475015SFP-AIO | 4875 × 440 | 3900 × 352 | VX600PRO |
| 19 | Riverbank Room 8 | LDC475015SFP-AIO | 4875 × 440 | 3900 × 352 | VX600PRO |
| 20 | Foyer West | LDC64025FP-V (P1.9 GOB) | 5120 × 2400 | 2784 × 1305 | VX2000PRO |
| 21 | Foyer Riverbank Room 1 | LDC60012SFP-COB (P1.2 COB) | 2400 × 1350 | 1920 × 1080 | MCTRL600 ×2 |
| 22 | Foyer Riverbank Room 4 | LDC60012SFP-COB (P1.2 COB) | 2400 × 1350 | 1920 × 1080 | MCTRL600 ×2 |
What the venue gained
Nineteen matching displays, zero mismatched brightness. LED emitters do not degrade the way LCD backlights do. Every banner display in every function room — from City Room C1 to Riverbank Room 8 — maintains consistent white point and brightness across the venue’s entire estate. Operations staff no longer need to manage a rolling LCD replacement programme.
352 pixels of vertical resolution where 280 was the ceiling. The custom cabinet height unlocked a layout capability that changes what event signage can carry. Full sponsor branding, session title, presenter name and time now fit inside a single display at legible scale without scrolling or cycling.
Close-contact COB in the pre-function foyers. For premium conference and gala events, the Riverbank foyer walls now show content at a quality level — P1.2 COB at arms-length — that LCD was never capable of in that format.
A single infrastructure programme. Corporate Initiative managed the full 22-screen installation as a single coordinated cutover, minimising disruption to ACC’s event calendar.
If you’re scoping a convention centre, hotel ballroom or multi-function venue refresh, the ACC programme is a repeatable model — custom banner height, AIO form factor for clean infrastructure, and foyer video wall quality scaled to viewing distance. Request a quote or speak to our team about how the same approach applies to your venue.